Long-tail keywords normally include greater than three (commonly 3-5) words in the phrase. Such keywords are frequently more niche focused and relevant, than generic or domain match keywords. After the previous Google updates, internet marketers came into arrangement that just diversification and relevancy may produce awards and positive results. So it is actually challenging to insist that relying only on long-tail keywords will certainly drive unlimited traffic. Most convenient way would be the combination of exact, generic and long tailed ones. This can keep away from the risks of penalties. I want to discuss the main benefits and assumptions of long-tail keywords – why and when should we use them?
1 logical
If we compare ‘’ car insurance ’’ to ‘’ cheap vehicle insurance rates ’’, It becomes clear that second one is more characteristic and consistent, relied on the subject, we want to position in SERP (or send the message to audience). Yes it is more logical, that you are certainly more interested in the visitors, who type’ cheap vehicle insurance rates’’ than‘’ car insurance”’. Why? here comes the second motive.
2 Specific
Long keywords are positioned differently not only from the exact ones (the same niche), but from the competitors.With the uniqueness and competitive advantage approach, you are capable of generating astonishing long-tail keyword phrases and stand apart.
3 Niche related
internet market with low traffic, but huge potential massively interact with long tail keywords. In reality if there were no prospective markets (with the perspective of monetization), no demand for long tailed could have been driven. Such niche categories usually attract low quantity, but top quality visitors. Yes it’s really simple predictable, that the low number of people searching for ‘’cheap vehicle insurance rates’’ will generate more conversions or increase target traffic, compared to the exact keywords.
4 Cheap
It is less expensive, when we need to pay PPC and can produce fantastic return on investment. Reason is the small number of searchers. If we remember the quality of searchers, bids on long –tail keywords can create perfect income.
Demand on long-tail keywords has increased substantially after the Google updates. Especially they constitute the vast majority of modern anchor structure. Because anchor links featuring long tails are more target and comprehensible for customers. It is advisable to combine long tails with generic and exact ones, especially if we have main pages and sub pages, or during making some backlink juices and pyramids.
Keyword Researcher – best keyword research tool
Obtaining long tail keywords is pretty a complicated task and needs a good research. It is surely not so easy to find the keyword suggestion tool for it. There are some exceptional ones – one of them is http://keywordresearcher.org/. Why do I prefer this tool to the other ones? Yes.. Sorry, it is the paid tool, but it has the free trial version, where you can capture all strengths. This program scratches Google auto suggest and finds tons of keywords for you. It works so simply and discovers ‘Question”, ”How’’, ’top’’ related keywords in the low competition. It is practical as hell and relevant as google keyword tool. Even provides you with the detailed versions of different long-tailed keywords. Watch the video for more insight to catch the main idea of this program. Than you can keep an eye on tutorials from the keyword research and grab the basic knowledge. This tool not just educates you about the keywords you could be searching, but inspires you with regard to the content, built upon the specific keywords.
